The Rug Company

The Rug Company collaborates with international fashion icons and design luminaries like Vivien Westwood, Jamie Hayon, Paul Smith, Giles Deacon and Matthew Williamson. Showcasing the companies forward looking approach, together with Lane Crawford we developed a sound in-store campaign followed by a VIP dinner event. Elevating the beauty of these exclusive handmade art pieces.


Lane Crawford is a retail company with specialty stores selling luxury goods in Hong Kong and Mainland China. Founded in Hong Kong in 1850, Lane Crawford has more than 54,348 square meters of total retail space, including several physical locations throughout China, as well as an online store.

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