STEAM represents a paradigm shift from traditional education by focusing on valuing the learning process as much as the results. It describes an integrated approach by combining Science, Technology, Engineering, Arts and Mathematics in the curriculum. Students are encouraged to try multiple ideas, listen to alternate opinions and establish foundations for critical thinking.

Hong Kong’s first STEAM Int. Kindergarten and Preschool is collaborating with American space agency NASA to equip children with hands-on learning experiences during their studies. STEAM Int. Kindergarten has commissioned us to develop the schools iconic logo.

We’ve envisioned the Logo to evoke an iconic badge in the context of space exploration. It brings up to mind a trajectory or reminds to planets, orbits and stars. The logo is graphically subtle and the centrally located “swoosh” reminds of the flight path of a space ship or satellite, orbiting different planets.
The Logo Type has been designed in a way to emphasize that STEAM is an abbreviation with capital letters rendered in a modern style that looks grounded, yet by cutting into the badge creates a certain dynamic and depth.


  • TASK: Visual Communication/li>
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