Seibu, Cheng Du

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A set of 8 visual were developed for the seasonal image of the Seibu, Chengdu store. The visuals were divided into Men’s and Women’s wear, Shoes and Accessories, and Cosmetics. Additional illustrations that all had an underlying theme of ‘fantasy’ in common, visually carried the brand message through the entire store.

We decided to use lightboxes for the presentation of these series in combination with mannequins in the main display areas to create a strong and consistent visual impact.


  • CLIENT:Seibu, Cheng Du.
  • TASK: Retail Design, Graphic Design
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