In-store illustrations

We’ve developed a set of in-store graphics for the seasonal image of the Seibu, Chengdu store. The visuals were divided into Men’s and Women’s wear, Shoes and Accessories, and Cosmetics. Additional illustrations that all had an underlying theme of ‘fantasy’ in common, visually carried the brand message through the entire store.

Design highlight

We decided to use lightboxes for the presentation of these series in combination with mannequins in the main display areas to create a strong and consistent visual impact.


Dickson Concepts Ltd. is an American company. It has held the distributorship of Polo and Ralph Lauren products in Asia for in excess of twenty years. The company manages and operates Seibu department stores in Hong Kong and China.

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