Sawarovski Element Showcases

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Swarovski’s new brand Crystallized™ addresses creatives in various fields. As premium brand for finest crystals, the elements pallet provides designers with worlds of inspiration for fashion, jewellery accessories, interior design and lighting.

To showcase Swarovski’s Spring/Summer 2011 Crystallized™ innovations we interpreted the growth of ice crystals with these showcase installations. For the highest amount of flexibility each display is divided into 3 to 4 spike layers that can be freely rearranged within the case in order to display the merchandise in various configurations.


  • CLIENT: Swarovski Element Ltd.
  • TASK: Concept, Ideation, production, Visual merchandising.
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