With the new Philips Avance Mixer we’ve created a true all-rounder for the modern kitchen. Mixing, chopping and blending is now all done in one device. We’ve approached the design with an iconic silhouette that is simple yet understated. The mixer is lightweight but equipped with a powerful 750W motor that ensures a super smooth lump free result. The Avance Mixer is equipped with a host of accessories and functions. When the Fleximix function is activated, the two beaters or kneading hooks not only move sideways but also up and down, effectively creating spatial blending of all ingredients. We took great care of every single detail of this modular system and ensured that all parts work harmoniously together, functionally and aesthetically. All surfaces have been designed with this single thought in mind, how the product behaves complementary to the many interaction modes while in use by ensuring maximum stability and control with whatever accessory is selected – effectively deriving to an outspoken and advanced versatility.
- TASK:Ideation, Concept Creation, Industrial Design