We designed and exclusive in-store program for Lane Crawford, titled New Beauty, for which we’ve used an immersive digitally curated theme.
Simultaneously to experiencing the thematic setup in the retail space, customers were guided by digital media while browsing information for product categories such as skin rejuvenation, hydrating, whitening, cleaning, anti-ageing etc. The visual flair of this unique installation clearly made a statement and carried the brand’s exclusive image to a new level.