We’ve designed and exclusive in-store program for Lane Crawford, titled New Beauty, for which we’ve used an immersive digitally curated theme.
Simultaneously to experiencing the thematic setup in the retail space, customers were guided by digital media while browsing information for product categories such as skin rejuvenation, hydrating, whitening, cleaning, anti-ageing etc. The visual flair of this unique installation clearly made a statement and carried the brand’s exclusive image to a new level.
Lane Crawford is a retail company with specialty stores selling luxury goods in Hong Kong and Mainland China. Founded in Hong Kong in 1850, Lane Crawford has more than 54,348 square meters of total retail space, including several physical locations throughout China, as well as an online store.