New Beauty – the promise behind this exclusive in-store program we’ve designed for Lane Crawford opened up for customers to experience and entire new retail lifestyle. Generative algorithms are curating a space full of immersion with this digitally created yet analog spatial theme. Simultaneously to experiencing this unparalleled retail space, customers were guided by digital media while browsing information for product categories such as skin rejuvenation, hydrating, whitening, cleaning, anti-ageing etc. The visual flair of this unique installation clearly made a statement for the retail industry and further carried the brand’s exclusive image to a new level.
- CLIENT: Lane Crawford
- TASK: Visual Merchandising, Concept, Ideation, Production