Visual merchandising

We’ve translated Juicy Couture’s brand image to the in-store design of its Kuala Lumpur flagship store, by creating an atmosphere that is fun and exclusive. We further developed VM guidelines and trained local staff in the brand’s retail approach.


Juicy Couture is a casualwear and dress clothing brand based in Arleta, Los Angeles, California. It was founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1997 and was later purchased by the Liz Claiborne fashion company.

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