We’ve translated Juicy Couture’s brand image to the in-store design of a new flagship store in Kuala Lumpur. The Juicy Couture store creates a completive advantage through its store by providing an atmosphere that’s fun, attractive, innovative and exclusive. We further developed VM guidelines and trained local staff in the brand’s values and retail approach.
- CLIENT: Lane Crawford Joyce Group
- TASK:Visual Merchandising, Concept, Ideation, Production