FOOTSPOT commissioned us with the creative direction for their Spring/Summer 2013 footwear collection. We continued to complement the brand’s strategic vision with a sound multi-media campaign for which we’ve assembled a smart team of photographers, film directors and crew. Launched in April 2013, the campaign includes bilingual print, outdoor and digital advertising and social media.
The campaign primarily aims to introduce the new footwear collection to the public and to strengthening Footspot’s image as an innovative and trendy shoe wear retailer with international reach.
- TASK:Concept, Ideation, Art Direction, Copy writing, graphic design, VM
- The making of this campaign: http://youtu.be/XCMIIQp0QcI