Footspot is one of Hong Kong’s premier footwear retailer, with a fine sense for contemporary fashion trends. By providing their customers with fashion statements that match their lifestyles, Footspot aims to be unique and modern. We were commissioned to develop conceptual direction for their seasonal campaigns. We developed the image of a fashion blogger as part of a newspaper style leaflet given out in store every weekend during the festive season. The campaign turned out to be a huge success for Footspot and helped increase brand awareness and their customer engagement.
To introduce the new footwear collection to the public, we created a cross media campaign. It encompassed bilingual print advertising, outdoor and digital advertising on social media. The campaign aimed to boost FOOTSPOT’s image as a trendy footwear retailer.