Beauty pop

We’ve designed a new shopping experience for Lane Crawford’s in-store cosmetic campaign in major stores across Hong Kong, Beijing, Cheng Du and Shanghai.

Design highlight

The campaign successfully introduced a new make-up style to customers for which we choose an eye-catching setup immersing them with movies, LED lighting and colorful props. We’ve managed to heighten the visual flair of this campaign making it a blast for customers and the business alike.

CLIENT

Lane Crawford is a retail company with specialty stores selling luxury goods in Hong Kong and Mainland China. Founded in Hong Kong in 1850, Lane Crawford has more than 54,348 square meters of total retail space, including several physical locations throughout China, as well as an online store.

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