We’ve designed a new shopping experience for Lane Crawford’s in-store cosmetic campaign in major stores across Hong Kong, Beijing, Cheng Du and Shanghai. The campaign successfully introduced a new make-up style to customers for which we choose an eye-catching setup immersing them with movies, LED lighting and colorful props. We’ve managed to heighten the visual flair of this campaign making it a blast for customers and the business alike.
- CLIENT: Lane Crawford Ltd.
- TASK: Concept, Ideation, production, Visual merchandising