From the simple to the complex, from an everyday object to a design icon, we help brands shape their visual identity by providing them with a strong foundation of strategy and design.

In a crowded marketplace where first impressions matter, a well-crafted visual identity serves as the cornerstone of brand recognition and differentiation. By harmonizing elements such as color palettes, typography, logos, and imagery, strategic design ensures consistency across various touchpoints, from websites to packaging. This consistency not only fosters instant recognition but also cultivates trust and familiarity among consumers.

Strategic Design

Evoke emotions, trigger memories, and engage audiences on a subconscious level

Strategic design goes beyond aesthetics; it encapsulates a brand’s essence, values, and aspirations, effectively communicating these intangible qualities to the audience. Ultimately, a thoughtfully crafted visual identity becomes a powerful tool for brands to narrate their stories and establish emotional connections. At C7DESIGN we translate a brand’s essence, values, and aspirations into tangible assets that resonate with its target audience. Every element of design, from color choices to typography to imagery, carries the potential to convey specific emotions and messages and carve a lasting space in the hearts and minds of consumers.

Color & Typography

Conveying a brand’s essence, values, and aspirations.

The seamless integration of colors and typography serves as a bridge between a brand’s abstract qualities and tangible design elements. These visual assets create an immediate visual impact and contribute significantly to how a brand is perceived and remembered. When executed thoughtfully, colors and refined typography become not just design choices, but integral components of a brand’s narrative that convey its essence, values, and aspirations to consumers in a visually compelling and emotionally resonant manner.

Identity System

Maintain a unified and professional visual representation of the brand across different platforms and materials.

At C7 we create identity systems that contain a comprehensive and structured set of design elements that work together to create a consistent and recognizable visual representation of your brand. This system provides guidelines for how various design elements should be used across different mediums, ensuring that the brand’s identity remains cohesive and impactful.Whether it is a logo, packaging, website, or marketing materials, these design assets collectively narrate your brand’s story and purpose, leaving a lasting impact on consumers’ perceptions and choices.


Take a look at some of our client work