For Strax we’ve created a fresh approach to product packaging and in-store POS. Under the BuzzBerries theme we’ve crafted a new take on a packaging strategy that achieved to be distinctively different and create the right visual and emotional impact.

Considering a Gen Z demographic as our audience we’ve nestled everyday electronics accessories in a hip and playful context for which we made use of well known packaging archetypes – like that for chewing gum, candy or popcorn for example – and have been culturally established as iconic references for their design.


  • CLIENT: smartmotion ergonomics
  • TASK: Graphic Design, Packaging Design
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