Beauty Style

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DESCRIPTION

We’ve supported the Marketing team of Lane Crawford in this successful strategy by providing conceptual direction for their new beauty style campaign. Conceiving a personalized concierge service for their customer’s in-store, the campaign provided people with ultimate service on their lips and skins. We’ve dotted iPads and information on the shop floor that equipped them with the newest make-up trends and shopping highlights while waiting for their treatment at the beauty bar.

PROJECT DETAILS

  • CLIENT: Lane Crawford
  • TASK: Concept, Ideation, Production, Visual Merchandising
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